17:00Arrival
A letter waits on arrival, and each room has a key card in the colour of its hour.
17:00 · Arrival
Vesper House
Where time lingers.
A complete identity for an imagined boutique hotel, shaped by the hours of an evening.
Concept projectVesper House is an original fictional hospitality brand concept developed by CVO Atlas to demonstrate its brand identity design approach. It is not a real hotel or client.
The photography is licensed from Unsplash and used as atmosphere and as surfaces for the mockups. It does not show a Vesper House property.
A small hotel that feels like somewhere you've discovered.
An intimate retreat for travellers who would rather stay in a beautifully designed house than a large hotel: warm and unhurried, quietly luxurious rather than showy.
We ruled out the usual hotel shortcuts from the start: no crowns, crests, roofs or keys.
The idea
Five hours, one evening.
Vesper is Latin for evening. The identity follows the hours a guest actually spends there, from arriving in the late afternoon to the lamps going down at night. Each hour takes its colour from the changing sky.
18:00 · Unpacking
A window onto the evening.
The logo is a tall window: night at the top, the last warm light resting on the sill, the panes narrowing towards the horizon just as the light does.
Primary logo
Reversed
Horizontal
From signage to a browser tab
Vesper House · Where time lingersNew tab
Vesper House · Where time lingersNew tabA simplified window keeps the symbol readable at sixteen pixels.
19:00 · Supper
A palette that follows the light.
Five colours, one for each hour, from late sun to night. Limewash, travertine, oak and ink keep everything calm, so the hours can be used one at a time.
17:00ArrivalLate Sun · #E7BC8E
18:00UnpackingClay · #C98262
19:00SupperRosewood · #A56B70
20:00LingeringHeather · #6A5E7B
21:00RestNight · #2B2735
Limewash
#F3EEE6
#F3EEE6
Travertine
#E3D7C6
#E3D7C6
Oak
#8E6E52
#8E6E52
Ink
#221F27
#221F27
Bellefair · the name
VESPER HOUSE
Wide-set capitals for the logo and headings.
Newsreader · the voice
Where time lingers.
An editorial serif for text and the tagline.
Tenor Sans · signs and times
Supper room · 19:00
A quiet sans for labels, signs and times.
20:00 · Lingering
One hour at a time.
The system carried into the things a guest would actually hold. The time of day sits quietly on each piece, and each key card takes the colour of its hour.
18:00Unpacking
A welcome card on the bed, set in Newsreader with the window above it.
19:00Supper
The supper menu: "This evening", in the hour's own colour.
21:00Rest
A turndown note: "Goodnight. Sleep well." And the business card, for when guests want to come back.
Menus, key cards and signage show how far the identity can travel in a hotel. What each branding package includes is listed on our Branding page.
The whole identity
From idea to doorway.
A window that reads as well on a steel plaque as in a browser tab, five colours that each belong to an hour, and pieces that feel like one quiet place.
